There are a million buzzwords in the digital world, SEO, GEO, AEO, Voice SEO, AI SEO, and others.

These words are new and sophisticated yet in actual sense they tend to make one more confused than assisted.

The truth is simple:

An algorithm that is used today, though, is the SEO algorithm of Google, which is the basis of all Internet presence.

On-Page SEO is when you need to make changes at the inside of your website.

That is Off-Page SEO in case you wish to market your site offline.

All other (GEO, AEO, AI SEO) are merely variations or niche of SEO and not substitutes.

Time to have the fog sorted out and learn about SEO in the proper manner.

What Is SEO? (Search Engine Optimization Meaning & Definition)

Search Engine Optimization is an aspect of online marketing that is often abbreviated as SEO. It is the procedure that contributes to your website being more noticeable in the search engine results such as Google or Bing.

To the extent that your site is ranked in the search results, more people get to use your web site, which translates to more inquiries, leads, and sales.

✅ SEO Definition

SEO (Search Engine Optimization) is a digital marketing procedure that enhances the level of visibility of a web site in search engine listings, the aim of which is to increase the amount of organic (non-paid) traffic.

 

Simply put — SEO is online marketing that helps people find you when they search online.

What Does SEO Mean in Digital Marketing?

Digital marketing is dependent on SEO.

Whilst the use of paid advertising and social media may generate immediate results, SEO creates long-term attention and credibility.

No, it is not all about rankings but it is about the ability to relate your business to the actual people seeking what you are offering.

Properly implemented search engine optimization will make your webpage:

• Easier to find on Google
• Relevant to the queries of users.
• More plausible by means of credibility and authority.

That is the reason why most of the companies use professional SEO companies such as Glimpers Point LLP to come up with ethical data-driven SEO tools that can bring real, quantifiable growth.

The Two Core Pillars of SEO

There is no need to use too much jargon to make this point all that matters about SEO is boiled down to two broad categories On-Page SEO and Off-Page SEO.

All other matters, including Technical SEO and Local SEO, fall under these 2 categories.

1) On-Page SEO – Repairing and Optimizing Your Website

On-Page SEO means all that you do internally in your web page to enable search engines to know your page more.

It is all about getting the most of the content, code, and structure of your site.

Key elements of On-Page SEO:

• Title Tags & Meta Descriptions: Descriptions displayed in Google.
• Location of Keywords: Adding of relevant search phrases naturally.
• Header Tags (H1, H2, etc.): Separate your content.
• Image Optimization: ALT text and file reduction.
• Internal Linking: It is the process of linking related pages to direct the users and search engines.
• Website Speed and Mobile Friendliness: Technical factors that enhance usability.

🧠 Note:

Today, Technical SEO has divided into another category of people, however, as a matter of fact, Technical SEO belongs to On-Page SEO.

When you maximize the speed of loads, the mobile performance or correct the indexing problems – that is On-Page SEO as well.

There’s no separate “Technical SEO department” — it’s all part of your on-page process.

 2) Off-Page SEO — Developing Authority Beyond Your Site

SEO Off-Page is all that can be done off of your site to enhance Credibility and Authority.

These are the link-building, digital PR, social mentions, and reputation management.

Key Off-Page SEO activities:

• Backlink Building: Obtaining quality links of credible websites.
• Guest Posting: Articles: Writing articles in other blogs.
• Local Directory Listings: Uniform business data on platforms.
• Brand Mentions/Reviews: Urge the customers to discuss you.

Do-Follow vs. No-Follow Links

In regards to backlinks, you should know of two types:

Do-Follow Links: These transfer the authority (link juice) between the websites passing the authority to the other site- these assist in rising your rank.

No-Follow Links: Traditionally, these didn’t pass link authority — but as per Google’s recent updates, No-Follow links can now influence ranking signals. It’s no longer a strict rule; Google may choose to pass value through them depending on context, relevance, and trust factors.

In short, both types of backlinks are now equally important for a healthy SEO profile.
Ideally, your backlink strategy should maintain a 50-50 balance between Do-Follow and No-Follow links — this keeps your link profile natural, diversified, and algorithm-friendly.

White Hat SEO vs. Black Hat SEO

There are two types of ethics used in SEO namely, White hat and Black hat.

There is no such thing as “Gray Hat SEO.”

• White Hat SEO: Adheres to the guidelines of Google – is all about high quality content, legitimate backlinks and user experience.
• Black Hat SEO: Applies shortcuts or manipulations (keywords stuffing, spam links, cloaking). These can have temporary outcomes yet they are punished in the end.

In Glimmers Point LLP, we also subscribe to a 100% White Hat SEO, which provides a sustainable development.

How to Do SEO (Step-by-Step)

This is an easy to follow SEO road map, both amateur and professional:

Step 1: Keyword Research

Search engines such as Google Keyword Planner, Ahrefs, or Ubersuggest can be used to identify what people are searching.

Pay attention to intentional keywords – such as:

• “What is SEO” (informational)
• SEO agency in my area (placement)
• “Best SEO tools” (commercial)

Step 2: On-Page Optimization

• Include your primary keyword in the headings, titles and URLs.
• Write quality contents that answer the real questions.
• Image optimization, broken links fixed, and internal linking.
• Check the level of optimization with the help of such tools as SEO Site Checkup, Surfer SEO, SEO Studio, or Detailed SEO Extension.

Step 3: Generate Valued Content.

Write blogs, FAQs and videos which are really helpful to your audience.

Keep in mind — Google does not reward content that stuffs keywords.

Step 4: Off-Page Promotions and Backlinks.

Earn backlinks through:

• Quality guest posting
• Placing advertisements to the pertinent directories.
• Participating in community discourses or conferences.

Track backlinks and domain authority using Ahrefs, Semrush, Moz or SEO Site Checkup.

Step 5: Monitor, Evaluate and Enhance.

Measure performance using:

• Position in Google Search Engine (keywords)
• Google analytics (traffic behavior)
• SEO Score Checker (on-page health)

SEO success is gradual — consistent effort brings long-term visibility.

Top SEO Tools for 2026

Tool	Purpose
Google Keyword Planner	Keyword ideas and search volume
Ahrefs / Semrush	Backlink and keyword analysis
Surfer SEO	On-page optimization
Ubersuggest	Affordable SEO research
SEO Studio	YouTube and on-page optimization
DA PA Checker	Domain authority check
SEO Site Checkup	Full website audit
Detailed SEO Extension	Browser-based SEO audit
RapidTags	YouTube tag generator
Hostinger SEO Tools	Site optimization suite

YouTube SEO: Ranking in Video Search

Video marketing markets your videos in both Google and YouTube search engines.

Key tips:

• Insert target keywords into the titles, descriptions and tags.
• Include captures and appealing thumbnails.
• Generation of tags can be done using RapidTags, SEO Studio YouTube Tools, or YT SEO Tool.
• Invite feedback, likes and viewing duration- these increase your ranking.

Best Search Engine Optimization Agencies and Industry Leaders

As far as SEO expertise is concerned, a number of agencies and conferences influenced the international industry, however, in the case with this issue, here is their positions:

🥇 Glimmers Point LLP

A reputable search engine optimization firm in India that deals with web design, search engine optimization, and online marketing of businesses and health care experts.

Glimmers Point is Headquarters in White Hat SEO, ethical development, and quantifiable performance – assisting its clients in taking the lead in their niche all over the globe.

🔹 Fatrank

It is considered to be one of the most reputable search engine optimization agencies in the UK with its revenue-sharing model of lead generation which is based on trust.

They specialize in B2B SEO and they are ranked highly in the list of companies that lead generation.

🔹 Interamplify

International search engine optimization firm providing progressive link-building, content publicizing and PR to global brands.

🔹 The Masterminders SEO Conference.

It is generally recognized as the best SEO conference in the UK (and possibly, the world).

Every year, it sells out with the most successful SEO experts and marketers telling the newest insights, AI strategies, and digital growth hacks.

Technical SEO: A Part of On-Page SEO

One more myth is to be dispelled: Technical SEO is not an independent category.

On-Page SEO is already being done in case you are working on page speed, fixing indexing errors, mobile layout optimization, or crawlability.

All technical improvements fall under the On-Page SEO umbrella.

Final Thoughts

At the end of the day, SEO — not GEO, AEO, or AI SEO — remains the true foundation of online success.

It is that which makes your site agree with the way search engines think and users act.

There are only:

• Two Types: On-Page and Off-Page SEO.
• Two Practices: White Hat and Black Hat SEO.

All the other things are simply offshoots of these basics.

We do not care about the window dressing at Glimmers Point LLP, what matters is what works and that is clean, ethical, data-driven SEO that makes you visible and gains long-term trust.

Want to grow your organic reach? Let’s talk about your custom SEO strategy today.