With online sales, there has to be a proper approach towards attracting prospective customers, so that they can progressively work through the sales cycle. For all online sales marketers selling products online, one of the areas that need to minutely work with is the sales funnel approach for running customers through varied price points.

What are sales funnels?

If you see a physical funnel, you will understand what a marketing sales funnel is and what is its function. The wide-open end of the funnel is where the leads are gathered for a product or an offer. How you gather leads from the target market may vary.

Experts suggest that one of the most effective ways to attract potential customers and guide them into your sales funnel is by offering them valuable education, incentives, or special offers. People are more likely to engage with your brand when they feel a connection, appreciate your products or services, and perceive your business as trustworthy and authoritative. Building this level of trust requires you to demonstrate genuine care for your prospects and deliver meaningful value from the very first interaction. When you provide informative resources, helpful tips, or exclusive promotions at the funnel’s entry point, potential customers begin to feel understood and respected. This establishes credibility and fosters a sense of relationship, which is critical in encouraging further engagement. Essentially, the more value and insight you provide in your offerings, the higher the likelihood that prospects will move deeper into the funnel, ultimately increasing conversions and long-term loyalty. By prioritizing education and genuine support, you create a positive first impression that encourages customers to view your brand not just as a seller, but as a trusted advisor.

Once you have established a relationship with your customers, you are in a better position to offer your products that are low costs, but with massive value. This way the prospects become your clients and then you can approach them with high-priced items with higher-priced products and they will be convinced even the item is priced high.

The basic stages of a sales funnel are Awareness; Interest, Decision, and Action.

The basic idea behind this sales funnels approach for online sales is creating a progression of increasingly highly-priced items. This is because with the sales funnel approach the client to become more acquainted with you and your products and begin purchasing more expensive items.

Like many others, you may also be wondering that how some of your clients come to you for some products and go elsewhere for other products. This happens when you do not operate with the sales funnel approach. More often than that, you may not be going deep enough or look onto more lucrative avenues. Hence, the prospects don’t progress beyond certain limits and well through the funnel.

Create your own sales funnel

Here is a step-wise approach to creating your own sales funnel.

• Understanding your customers by gathering more and more data. Interact with your customers and you will understand their needs and frustrations, and how you can help them solve their issues.
• Identify and create buyer’s persona. All customers are not equal as each one will have a separate reason to buy a product, each one will use it in a different way and each one will make their buying decision in a different way. It is always better to create a separate funnel for the category of the buyer to match their experience in a better way.
• Make use of traffic and lead generation strategies. Make use of Google ad words, and different social media ads, SEO, and others.
• Engage your buyers. Engage them with you through blog posts, podcasts, videos, webinars, and more.
• Convert prospects into customers. Make use of strategies like sales calls, emails, sales and product pages, webinars, and alike.